Studio Grow – Cash Accelerator

Class Pack to Membership Conversion

⏱ 2 weeks ✉️ 7 touchpoints 💰 First month 20% off

About this campaign They’re functionally already members – they just haven’t made the switch. ▾

Class pack users who keep repurchasing have already proven they’re going to keep showing up. The only thing missing is the math and the nudge.

This campaign makes the financial case plainly and closes it simply. The entire argument is built on showing them real numbers: what they have actually spent on packs versus what a membership would have cost over the same period. Do not estimate – pull the real figures from your CRM. If the math does not hold for a specific person, do not include them in this campaign. 🎯 Who to target People who have purchased class packs more than twice in the last 4 months and whose visit frequency makes a membership the cheaper option. Cross-reference repeat pack purchases against visit history – only include people where the math genuinely holds. The sequence Class Pack to Membership Conversion 7 touchpoints across 2 weeks · First month 20% off Week 1 – The Math Case Week 2 – The Second Look Execution checklist All scripts are a starting point, not a final draft. The math emails in particular need real numbers – pull actual pack spend and membership cost from your CRM before sending. Your coach will review the campaign with you before anything goes out.