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Marketing Basics Section One
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1.1 Mission, Vision, and Values
Intro To Mission, Vision and Values
Downloads
1.2 Defining Brand Tone and Voice
Intro to Defining Brand Tone and Voice
Downloads
SG Agency
Branding
Website
Ancillary Services
Build Up Section Four
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4.1 Developing and Documenting SOPs
Intro To Developing & Documenting SOPs
SOP Creation Roadmap
Downloads
Checklist
4.2 Developing a Consistent Class Experience
Intro to Developing a Consistent Class Experience
Defining Your Coaching Standards
Downloads
Checklist
4.3 Feedback and Improvement Management
Intro To Feedback & Improvement Management
Downloads
Checklist
4.4 Advanced Financial Tools
Intro to Advanced Financial Tools
How to Use the Production Report
How to Use the Profit First Allocation Tracker
Downloads
Checklist
4.5 Referral Theory & Strategy
Intro to Referral Theory & Strategy
Downloads
Checklist
4.6 Optimizing Your Floorplan
Intro to Optimizing Your Floorplan
Downloads
Checklist
4.7 Profitable Scheduling
Intro to Profitable Scheduling
Downloads
Checklist
4.8 Mastering Productivity
Intro to Mastering Productivity
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Checklist
SYSP Resource Index
Grow Up - The Introductory Experience - Section Two
Build Up Section One for SYSP
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1.1 Assessing Your Hiring Needs
Intro To Assessing Your Hiring Needs
Assessing Your Hiring Needs
Filling Out Your Responsibility Map
Downloads
Additional Resources
Checklist
1.2 New Hire Compensation Strategy
Intro to New Hire Compensation Strategy
New Hire Compensation Strategy
Incentivizing Your Team
Downloads
Checklist
1.3 Creating an Organization chart
Intro To Creating an Org Chart
Creating an Org Chart
Downloads
Checklist
1.4 Creating Your Job Descriptions
Intro to Basics of Job Descriptions & Application Process
Basics of Job Descriptions & Application Process
Downloads
Checklist
1.5 Hiring Essentials
Intro To Hiring Essentials
Employees vs. Contractors
Resources
Downloads
Checklist
1.6 Building Your Employer Brand
Intro to Building Your Employer Brand
The Importance of Employer Branding
Identifying Your Unique Employer Value Proposition
Marketing Your Employer Brand
Creating a Careers Page on Your Website
Downloads
Checklist
1.7 Recruitment Strategies for Key Roles
Intro Video: Recruitment Strategies for Key Roles
The Cost of a Bad Hire
Crafting Your Application Form
Downloads
Checklist
1.8 Interview and Selection process
Intro to Interview & Selection Process
Mastering the Interview Process
Choosing the Right Hire
Downloads
Checklist
Build Up for SYSP
Start Your Studio Profitably
The Build Up stage focuses on leveraging your team and systems to optimize your studio. Here, you’ll fine-tune and expand what you offer, keep clients for the long-term, and make your operations run smoothly. This is the time to grow into a strategic leader, hone your delegation superpowers, and ensure your studio thrives with a capable team and efficient processes.
Start Your Studio Profitably basics
Grow Up Section Two – SYSP
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2.1 Lever Customization
Downloads
Checklist
2.2 Assumptive Sales & the Language of selling
Downloads
Checklist
2.3 Crafting the Intentional Intake
Downloads
Checklist
2.4 Intentional Intake Role Play
Intro to Intentional Intake Role Play
Downloads
Introductory Package Sales Phone Script
Intentional Intake 2 week Intro Offer - Yoga Studio
Short Version
Medium Version
Long Version
Intentional Intake 2 week Intro Offer with 3 Private lessons- Pilates Reformer
Short Version
Medium Version
Long Version
Free First Class - Mixed Modality
Short Version - Phone
Medium Version - In Person
Long Version - In Person
Conversion Conversations
Pitching the Sale
Overcoming Objections Financial Issues
Checklist
2.5 Setting Up Your Website to Sell Intro Packages
Downloads
Checklist
2.6 Customizing Intro Package Automations
Downloads
Resources
Checklist
2.7 Implementing Intro Package Automations
Technical Videos
In this module, there are technical videos that have been provided by some of the popular automation softwares. There is no need to watch them unless the video is for a software you currently have or are interested in having.
Checklist
2.8 Incentivizing Your Team
Downloads
Checklist
