Marketing Basics Section One

Marketing Basics

Section One

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1.1 Mission, Vision, and Values
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1.2 Defining Brand Tone and Voice

1.1 Mission, Vision, and Values

Intro To Mission, Vision and Values

1.2 Defining Brand Tone and Voice

Intro to Defining Brand Tone and Voice

SG Agency

Studio Grow Agency

Agency Growth Package

Fill your classes. Free up your time. Finally know your marketing is working.

Most studio owners waste thousands of dollars on Facebook/Instagram and Google ads that don’t convert...because they’re doing too much themselves or relying on the wrong strategy.

The Studio Grow Agency gives you a complete digital ads department without the hiring headache.

We run your Meta and Google Ads, track every result, and optimize weekly—so you can focus on your members, not your ad marketing.

 

WHAT’S INCLUDED

Custom Ad Strategy + Funnel Mapping

We’ll map your studio’s unique growth funnel and design the campaign structure to fill your classes fast.

 

Done-for-You Meta & Google Ad Management

Campaign creation, copywriting, design, targeting, testing, and daily optimization—handled entirely by our team.

 

Conversion-Focused Creative & Copywriting

We craft scroll-stopping visuals and compelling ad copy that turn browsers into intros.

 

Tracking & Pixel Setup

We’ll install and configure all your tracking—Meta Pixel, Google Tag Manager, GA4—so every click, lead, and sale is accounted for.

 

Multiple Times Per Week Optimization & Monthly Reporting

Stay in the know with clear, simple reports and proactive campaign adjustments designed to improve ROI every week.

 

Quarterly Strategy Sessions

Every 90 days, we’ll meet to refine your offers, scale what’s working, and set the stage for your next level of growth.

The Plan

Phase 1: Strategy & Setup (10-14 Business Days)

We’ll audit your marketing, install tracking, and design your ad strategy from the ground up.

Phase 2: Launch Phase (10-14 Business Days)

Your first campaigns go live — expect leads within days, not weeks.

Phase 3: Optimization & Scale (Ongoing)

We’ll monitor, test, and scale performance so your results keep compounding month after month.

 

Why It Works

Our studio clients see:

Consistent lead flow that keeps classes full and schedules steady

Hours back every week by eliminating the stress and guesswork of DIY marketing

Smarter decision-making with clear data and expert guidance leading every move

True partnership — a dedicated team focused on helping your studio grow month after month

 

NEXT STEP

If you’re tired of wondering whether your marketing is working, this is your next move.

Let’s build a system that fills your studio predictably.

Branding

Branding Package

Ready to bring your brand to life? To get started, please reach out to your primary coach, who will make an introduction to our Branding Specialist. From there, you’ll schedule a time to meet and discuss what’s included!

 

In the meantime, you can explore all the details in our Branding Package Brochure below.

STUDIO GROW Branding Package [portal] (1)

Website

Website Package

Ready to launch your website? To get started, please reach out to your primary coach, who will make an introduction to our Website Specialist. From there, you’ll schedule a time to meet and discuss what’s included!

 

In the meantime, you can explore all the details in our Website Package Brochure below.

STUDIO GROW Website Package [portal] (1)

Build Up Section Four

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Section Four - Operational Mastery

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4.1 Developing & Documenting SOPs
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4.2 Developing a Consistent Class Experience
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4.3 Feedback & Improvement Management
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4.4 Advanced Financial Tools
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4.5 Referral Theory & Strategy
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4.6 Optimizing Your Floorplan
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4.7 Profitable Scheduling
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4.8 Mastering Productivity

4.1 Developing and Documenting SOPs

Intro To Developing & Documenting SOPs

SOP Creation Roadmap

Checklist

Developing & Documenting SOPs Checklist

4.2 Developing a Consistent Class Experience

Intro to Developing a Consistent Class Experience

Defining Your Coaching Standards

Checklist

Developing a Consistent Class Experience checklist

4.3 Feedback and Improvement Management

Intro To Feedback & Improvement Management

Checklist

Feedback & Improvement Management checklist

4.4 Advanced Financial Tools

Intro to Advanced Financial Tools

How to Use the Production Report

How to Use the Profit First Allocation Tracker

Checklist

Advanced Financial Checklist

4.5 Referral Theory & Strategy

Intro to Referral Theory & Strategy

Checklist

Intro to Referral Theory Checklist

4.6 Optimizing Your Floorplan

Intro to Optimizing Your Floorplan

Checklist

Optimizing Your Floorplan Checklist

4.7 Profitable Scheduling

Intro to Profitable Scheduling

Checklist

Profitable Scheduling Checklist

4.8 Mastering Productivity

Intro to Mastering Productivity

Checklist

Mastering Productivity Checklist

SYSP Resource Index

Start Your Studio Profitably

Resource Index

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SYSP Basics

Operational Basics

Intro to Day to Day Operations
Day to Day Operations
Day to Day Operations Spreadsheet
Monthly Operations Spreadsheet
Glossary of Terms

Team Basics

Job Descriptions
Team Info

Membership Basics

Why Memberships Matter
Recurring Revenue Packages
Membership Document
T&C's Legal Document
Policy Questions to Consider
Additional Terms
Safety Notices
Summary of Membership Policies
Third Party Buyer Playbook
Photo Release Form
Liability Waiver with Photo Release for CRM
Printable Liability Waiver with Photo Release

 

Marketing Basics

Meta Ads Handbook
Meta Platforms Resource
Meta Ads Video Script
Meta Ads Canva Template
Meta Ads Copy Bank
Rejection Protocols
Words Not to Use in Ads
Studio Follow-Up Sequence
Meta Ads Rejection Protocols
Google Reviews
Setting Up Google My Business
Posting Events/Updates on GMB
Anatomy of a Landing Page
Google Ads Set Up
Google Ads Handbook
Performance Max vs. Search Campaign
Google Ads Copy Bank
Direct Mail Video
Direct Mail Source File
Canva Link
Branding

 

Legal

Introduction to Legal Video
Employee Handbook
Independent Contractor Agreement
Employment Contract Agreement
Simple Contract
Editable Membership Agreement
Summary of Membership Policies
Safety Notices
Terms & Conditions - Virtual Classes
Lease Negotiations
Lease Template
Sublease Template
Landlord Abatement Letter
Cease & Desist
Additional Terms
FTC's Click to Cancel
Music in Studios
Photo Release Form
Incident Report
Liability Waiver with Photo Release for CRM
Printable Liability Waiver with Photo Release

Grow Up - Foundations - Section One

Grow Up - The Introductory Experience - Section Two

Build Up - Section One - Preparing for Hiring

Build Up Section One for SYSP

Start Your Studio Profitably

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Section One - Preparing for Hiring

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1.1 Assessing your Hiring Needs
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1.2 New Hire Compensation Strategy
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1.3 Creating an Org Chart
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1.4 Creating Your Job Descriptions
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1.5 Hiring Essentials
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1.6 Building Your Employer Brand
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1.7 Recruitment Strategies For Key Roles
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1.8 Interview & Selection Process

1.1 Assessing Your Hiring Needs

Intro To Assessing Your Hiring Needs

Assessing Your Hiring Needs

Filling Out Your Responsibility Map

Checklist

Assesst Hiring Needs Checklist (1)

1.2 New Hire Compensation Strategy

Intro to New Hire Compensation Strategy

New Hire Compensation Strategy

Incentivizing Your Team

Checklist

New HIre Compensation Checklist (1)

1.3 Creating an Organization chart

Intro To Creating an Org Chart

Creating an Org Chart

Checklist

Creating an Org Chart Checklist (1)

1.4 Creating Your Job Descriptions

Intro to Basics of Job Descriptions & Application Process

Basics of Job Descriptions & Application Process

Checklist

Job Descriptions Checklist (1)

1.5 Hiring Essentials

Intro To Hiring Essentials

Employees vs. Contractors

Checklist

Hiring Essentials Checklist

1.6 Building Your Employer Brand

Intro to Building Your Employer Brand

The Importance of Employer Branding

Identifying Your Unique Employer Value Proposition

Marketing Your Employer Brand

Creating a Careers Page on Your Website

Checklist

Building an Employer Brand Checklist

1.7 Recruitment Strategies for Key Roles

Intro Video: Recruitment Strategies for Key Roles

The Cost of a Bad Hire

Crafting Your Application Form

Checklist

Recruitment Strategies Checklist (1)

1.8 Interview and Selection process

Intro to Interview & Selection Process

Mastering the Interview Process

Choosing the Right Hire

Checklist

Interview & Selection Process Checklist

Build Up for SYSP

Start Your Studio Profitably

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The Build Up stage focuses on leveraging your team and systems to optimize your studio. Here, you’ll fine-tune and expand what you offer, keep clients for the long-term, and make your operations run smoothly. This is the time to grow into a strategic leader, hone your delegation superpowers, and ensure your studio thrives with a capable team and efficient processes.

Start Your Studio Profitably basics

Grow Up Section Two – SYSP

Start Your Studio Profitably

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Section Two

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2.1 Lever Customization

Video One

Intro to Lever Customization

Video Two

Lever Customization

Video Three

Lever Video

Checklist

Lever Customization Checklist (1)

2.2 Assumptive Sales & the Language of selling

Video One

Intro to Assumptive Sale & the Language of Selling

Video Two

Assumptive Sales

Video Three

Who is Going to Sell This

Checklist

Assumptive Sales checklist (1)

2.3 Crafting the Intentional Intake

Video One

Intro to Intentional Intake

Video Two

Intentional Intake Logistics

Video Three

Crafting Your Intentional Intake

Video Four

Intentional Intake Best Practices

Checklist

Crafting the Intentional Intake Checklist (1)

2.4 Intentional Intake Role Play

Intro to Intentional Intake Role Play

Introductory Package Sales Phone Script

Intentional Intake 2 week Intro Offer - Yoga Studio

Short Version

Medium Version

Long Version

Intentional Intake 2 week Intro Offer with 3 Private lessons- Pilates Reformer

Short Version

Medium Version

Long Version

Free First Class - Mixed Modality

Short Version - Phone

Medium Version - In Person

Long Version - In Person

Conversion Conversations

Pitching the Sale

Overcoming Objections Financial Issues

Checklist

Intentional Intake Role Play Checklist (1)

2.5 Setting Up Your Website to Sell Intro Packages

Video One

Setting Up Your Website to Sell Intro Packages

Video Two

Websites That Work

Video Three

Intro Package Website Design

Video Four

Pop-Ups

Video Five

Your Website Team & Platform

Checklist

Setting Up Your Website to Sell Intro Packages checklist (1)

2.6 Customizing Intro Package Automations

Video One

Intro to Customizing Intro Package Automations

Video Two

No Automations

Checklist

Customizing Intro Package Automations Checklist

2.7 Implementing Intro Package Automations

Technical Videos

In this module, there are technical videos that have been provided by some of the popular automation softwares. There is no need to watch them unless the video is for a software you currently have or are interested in having.

Checklist

Implementing Intro Package Automations checklist (1)

2.8 Incentivizing Your Team

Video One

Intro to Incentivizing Your Team

Video Two

How to Incentivize Your Team

Video Three

Using the Commission Spreadsheet

Checklist

Incentivizing Your Team Checklist (2)