Build Up

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The Build Up stage focuses on leveraging your team and systems to optimize your studio. Here, you’ll fine-tune and expand what you offer, keep clients for the long-term, and make your operations run smoothly. This is the time to grow into a strategic leader, hone your delegation superpowers, and ensure your studio thrives with a capable team and efficient processes.

Mastermind Basics

Build Up Section One

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Section One - Preparing for Hiring

Track Your Progress - Check the boxes below when you feel like you've completed the content in that section :

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1.1 Assessing Your Hiring Needs
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1.2 New Hire Compensation Strategy
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1.3 Creating an Org Chart
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1.4 Creating Your Job Descriptions

1.1 Assessing Your Hiring Needs

Intro To Assessing Your Hiring Needs

Assessing Your Hiring Needs

Filling Out Your Responsibility Map

Checklist

Assesst Hiring Needs Checklist (1)

1.2 New Hire Compensation Strategy

Intro to New Hire Compensation Strategy

New Hire Compensation Strategy

Incentivizing Your Team

Checklist

New HIre Compensation Checklist (1)

1.3 Creating an Organization chart

Intro To Creating an Org Chart

Creating an Org Chart

Checklist

Creating an Org Chart Checklist (1)

1.4 Creating Your Job Descriptions

Intro to Basics of Job Descriptions & Application Process

Basics of Job Descriptions & Application Process

Checklist

Job Descriptions Checklist (1)

Dare to Thrive Day 2

Dare To Thrive 2024

Day Two Content

"Employee Onboarding" - Joey Coleman

"Elevate Your Client Journeys with Momence" - Vojta Drmota

"What's Working Right Now in Marketing 2024" - Tara Zirker & Emily Seaman

Dare to Thrive Day 1

Dare To Thrive 2024

Day One Content

"State of the Studio" - Lise Kuecker

"Soul Cycle Case Study" - Pete Moore

"Brand, Community, and Connection" - Debra Strougo

"Everyone Wants Your Money" - Amanda Steinberg

Grow Up Section Two

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Section Two

Track Your Progress - Check the boxes below when you feel like you've completed the content in that section :

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2.1 Lever Customization
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2.2 Assumptive Sales & The Language of Selling
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2.3 Crafting The Intentional Intake
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2.4 Intentional Intake Role Play
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2.5 Setting Up Your Website to Sell Intro Packages
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2.6 Customizing Into Package Automations
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2.7 Implementing Intro Package Automations
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2.8 Incentivizing Your Team

2.1 Lever Customization

Video One

Intro to Lever Customization

Video Two

Lever Customization

Video Three

Lever Video

Checklist

Lever Customization Checklist (1)

2.2 Assumptive Sales & the Language of selling

Video One

Intro to Assumptive Sale & the Language of Selling

Video Two

Assumptive Sales

Video Three

Who is Going to Sell This

Checklist

Assumptive Sales checklist (1)

2.3 Crafting the Intentional Intake

Video One

Intro to Intentional Intake

Video Two

Intentional Intake Logistics

Video Three

Crafting Your Intentional Intake

Video Four

Intentional Intake Best Practices

Checklist

Crafting the Intentional Intake Checklist (1)

2.4 Intentional Intake Role Play

Intro to Intentional Intake Role Play

Introductory Package Sales Phone Script

Intentional Intake 2 week Intro Offer - Yoga Studio

Short Version

Medium Version

Long Version

Intentional Intake 2 week Intro Offer with 3 Private lessons- Pilates Reformer

Short Version

Medium Version

Long Version

Free First Class - Mixed Modality

Short Version - Phone

Medium Version - In Person

Long Version - In Person

Conversion Conversations

Pitching the Sale

Overcoming Objections Financial Issues

Checklist

Intentional Intake Role Play Checklist (1)

2.5 Setting Up Your Website to Sell Intro Packages

Video One

Setting Up Your Website to Sell Intro Packages

Video Two

Websites That Work

Video Three

Intro Package Website Design

Video Four

Pop-Ups

Video Five

Your Website Team & Platform

Downloads

Checklist

Setting Up Your Website to Sell Intro Packages checklist (1)

2.6 Customizing Intro Package Automations

Video One

Intro to Customizing Intro Package Automations

Video Two

No Automations

Checklist

Customizing Intro Package Automations Checklist

2.7 Implementing Intro Package Automations

Technical Videos

In this module, there are technical videos that have been provided by some of the popular automation softwares. There is no need to watch them unless the video is for a software you currently have or are interested in having.

Checklist

Implementing Intro Package Automations checklist (1)

2.8 Incentivizing Your Team

Video One

Intro to Incentivizing Your Team

Video Two

How to Incentivize Your Team

Video Three

Using the Commission Spreadsheet

Checklist

Incentivizing Your Team Checklist (2)

Grow Up Section One

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Section One

Track Your Progress - Check the boxes below when you feel like you've completed the content in that section :

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1.1 Own Your Time
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1.2 Lead Tracking
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1.3 Metric Basics
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1.4 Client Avatar
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1.5 Client Journey
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1.6 The Pre-Purchase Path to Selling Intro Packages
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1.7 Client Journey & Lead Tracker Audit
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1.8 Foundational Marketing Audit

1.1 Own Your Time

Video One

Intro Own Your Time

Video Two

Own Your Time: Scheduling Your Implementation

Video Three

How to Use the Time Audit Template

Checklist

2022-11-23 (5)

1.2 Lead Tracking

Video One

Intro to Lead Tracker

Video Two

Sales Basics: Understanding Terminology

Video Three

Filling in the Custom Inputs Tab

Video Four

Inputting Your Leads

Video Five

Using Your Dashboard

Checklist

Lead Tracker Checklist (1)

1.3 Metric Basics

Video One

Intro to Lead Tracker

Video Two

Using your Metric Scorecard

Checklist

Lead Tracker Checklist (1)

1.4 Client Avatar

Video One

Intro to Client Avatar

Video Two

About Your Client Avatar

Video Three

A Client Avatar Example

Checklist

Client Avatar Checklist new (1)

1.5 Client Journey

Video One

Intro to Client Journey

Video Two

The Client Journey

Video Three

The Different Purchase Paths

Video Four

Choosing Your Intro Offer

Checklist

New Client Journey Checklist (1)

1.6 The Pre-Purchase Path to Selling Intro Packages

Video One

Intro to Pre-Purchase Path

Video Two

The Pre-Purchase Path

Checklist

Pre-Purchase Path Checklist (1)

1.7 Client Journey & Lead Tracker Audit

Video One

Client Journey Audit Intro

Checklist

Client Journey Audit Checklist (1)

1.8 Foundational Marketing Audit

Video One

Foundational Marketing Audit Intro

Video Two

Walking Through the Client Audit

Checklist

Marketing Audit Checklist (1)

Grow Up

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The Grow Up stage is about laying a solid foundation for your studio. You’ll focus on developing core offerings, fine-tuning pricing, getting your sales process running smoothly, and making sure you’re consistently turning leads into loyal customers. At this stage, owners are usually very involved in the day-to-day operations as they implement these crucial elements to build a steady revenue stream that supports sustainable growth and sets them up for long-term success.

Mastermind Basics

Wexer

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Wexer’s technology creates a bridge between the digital and physical worlds, enhancing the customer journey by delivering a seamless, premium exercise experience that meets people’s needs wherever they may be – in your physical space or elsewhere.

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