Posts by Katie Burd
Tabling Playbook
Participating in tabling events is an invaluable opportunity for your business to engage directly with your community, build brand awareness, and connect with potential members on a personal level. These events allow you to showcase your offerings in an interactive environment, gather valuable feedback, and create memorable experiences that leave a lasting impression.
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Kickstart Your Conversions
In this workbook, we’ll include some basic strategies that you can implement quickly to begin increasing your conversion rate. You’ll want to dive deeper into your sales process in the future, but getting these basic pieces in place ASAP will help to increase your bottom line without increasing your budget.
Kickstart Your Conversions Playbook
Quick Cash
At the most basic level, you have 2 ways to increase your bottom line fast: 1) Cut expenses, and/or 2) Run a promotion to increase revenue. We’ll cover both in this workbook, and you’ll likely do a combination of both.
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Winback Strategy
The purpose of the playbook is to win back prior members, pack holders, intro offer clients, and lost leads.
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Challenge Strategies
The purpose of the playbook is to help studio owners choose a challenge to run in their studio. This outlines the what, why, and how of running a challenge based on the studio’s goals.
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Referral Process Workbook
Your referral process begins long before you ever ask for a referral because in order for a referral process to be successful you need to plant a seed that… Having a friend or family member with them is crucial to their success. We will show you how to be successful in this process.
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Move Free Playbook
This is the Brick and Mortar Version of a 5-Day Free Challenge. Over the course of 5 days, you’ll offer FREE classes, workshops, and learning opportunities all while prepping participants to join a waitlist for an Epic Membership Promotion.
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Quick & Dirty Sale
The Purpose of hosting a Quick and Dirty sale is to host a 3-5 day sale that drives revenue. This is similar to a flash sale. This is done in a month that typically has historically lower revenue.
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Anniversary & Open House Sale
This playbook is designed to help build community in your studio or celebrate the community you already have established. Building community in your studio is an important aspect to retention so we want to make sure your members are staying engaged through studio events. Showing your members how much appreciate them is a must.
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Handraiser Promotion
This playbook is designed to help you warm up and ask your audience to raise their hand as “I’m interested in…X, Y, or Z!” for you to sell them into an intro, pre-sale, new product launch, special event, teacher training, retreat, or high ticket offer.