Posts by Katie Burd
Handraiser Promotion
This playbook is designed to help you warm up and ask your audience to raise their hand as “I’m interested in…X, Y, or Z!” for you to sell them into an intro, pre-sale, new product launch, special event, teacher training, retreat, or high ticket offer.
Grab the Playbook Here
High Ticket Intro Offers Promotion
This is done by combining packages, services, knowledge, retail, e-books, and any offers you have. You are building the best experience you can for your customers, so they use all your services as you want them to. This offer is how you want your dream client to use your services This is not the same as the High Ticket Sale as this is not based on creating a large influx of cash. It is about building your ideal customer and increasing your current customers’ utilization.
Grab the Playbook
New Year’s Promotion
The purpose of the New Years promotion strategy is to increase recurring revenue with membership-based promotions. The overall goal is to get those that weren’t ready to join at the start of the year into the studio and for those that did start with an introductory package converted to a membership contract. In order for this promotion to be successful, a strong pre-purchase, introductory, and thorough new member journey.
Last Chance Pricing
This is one of the ways you can increase prices in your studio. We recommend annual price adjustments, at a minimum, for your studio.
Google Ads
Bring A Friend Week
Get referrals / leads from your current members, by having them bring their friends to your classes.
Big Ticket Sale Workbook
The purpose of this sale is to bring a substantial amount of cash in during a time when you need a cushion to sustain your business (often late Spring, Mid-Summer, or early November/December). It should be used sparingly – no more than 2-3 times per year, lest it loses its impact.
Choose Your Own Adventure Playbook
We know that there’s no one-size-fits-all when it comes to wellness. With this one-of-a-kind opportunity, clients get to create a customized studio experience that’s perfect for them!