Marketing Basics Section Two

By Katie Burd | April 7, 2026

Marketing Basics

Section Two

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1
2.1 Foundation of Grassroots
2
2.2 Partnerships & Local Collaborations
3
2.3 Community Events
4
2.4 In-Studio Experience as Marketing
5
2.5 Merch, Collateral, Presence
6
2.6 Team as Marketers

2.1 Foundations of Grassroots

Intro To Foundations of Grassroots

Downloads

Grassroots Marketing Playbook
Grassroots 45 Day Calendar
Grassroots Marketing Planner

2.2 Partnerships & Local Collaborations

Intro to Partnerships & Local Collaborations

Downloads

25 High Converting Partnerships
Partnerships Outreach Script Blank
The Partnership Playbook
Corporate Project Proposal
Tabling Playbook

2.3 Community Events

Intro To Community Events

Downloads

Grassroots Events Launch System
Community Event Strategy builder
Event Conversion Playbook
High Converting Event Formats Guide

2.4 In-Studio Experience as Marketing

Intro to In-Studio Experience as Marketing

Downloads

In-Studio Experience Playbook
Client Experience Journey Builder
Experience Standards and Team Training Guide

2.5 Merch, Collateral, Presence

Intro To Merch, Collateral, Presence

Downloads

Merch, Collateral, and Presence Playbook
Merchandise Strategy Builder
Merchandise Drop Planner
In Studio Collateral Planner

2.6 Team as Marketers

Intro to Team as Marketers

Downloads

Team as Marketers Playbook
Team Weekly Learning Series
Team Visibility and Community Presence Guide
Team Social Media Guide
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Marketing Basics Section One

By Katie Burd | January 6, 2026

Marketing Basics

Section One

Jump to different areas of curriculum with these navigation buttons below

Track Your Progress - Check the boxes below when you feel like you've completed the content in that section :

1
1.1 Mission, Vision, and Values
2
1.2 Defining Brand Tone and Voice
3
1.3 Client Avatar Development
4
1.4 Mapping Client Journey
5
1.5 Understanding Your Market: Competitor & Market Analysis
6
1.6 Unique Selling Proposition & Differentiation
7
1.7 Visual Brand Consistency
8
1.8 Marketing Readiness Audit

1.1 Mission, Vision, and Values

Intro To Mission, Vision and Values

Downloads

Mission Vision and Values Playbook
Development Workbook
From Mission to Marketing Map
Team Facilitation Guide
Brand Kit

1.2 Defining Brand Tone and Voice

Intro to Defining Brand Tone and Voice

Downloads

Defining your brand tone and voice
Brand Tone Spectrum Worksheet
Brand Voice Pillars Framework
Team Brand Language Guide
Brand Tone Audit Checklist

1.3 Client Avatar Development

Intro To Client Avatar Development

Downloads

Client Journey Workbook
Client Avatar Development
Client Survey Workbook
Avatar Language & Messaging Map
The Multi-Avatar Reality Guide

1.4 Mapping the Client Journey

Intro to Client Journey Development

Downloads

Client Journey Development Playbook
Client Journey Flow Chart
Client Journey Touchpoint Table
The Pre-Purchase Path
Introductory Client Journey Module
Member Journey
Winback Strategy
Client Journey Audit & Optimization Checklist

1.5 Understanding your Market: Competitor & Market Analysis

Intro To Competitor & Market Analysis

Downloads

Competitor & Market Analysis Playbook
Market Mapping Worksheet
Market Signal Audit

1.6 Unique Selling Proposition & Differentiation

Intro to Unique Selling Proposition & Differentiation

Downloads

USP & Differentiation Playbook
USP Development Workbook
Differentiation Filter & Decision Tool
USP In Action Examples

1.7 Visual Brand Consistency

Intro to Visual Brand Consistency

Downloads

Visual Brand Consistency Playbook
Visual Brand Audit Workbook
Studio Brand Kit

1.8 Marketing Readiness Audit

Intro to Marketing Readiness Audit

Downloads

Marketing Readiness Audit Checklist
Conversion & Retention Systems Review
Decision Framework: Stabilize, Optimize, or Scale
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Pricing Resources – SYSP

By Katie Burd | May 28, 2025

Pricing Resources

Foundations of Studio Pricing

Things to Never Say About Pricing

The Value of Recurring Revenue

How to Fill Out Your Pricing Sheet

What to Do After a Pricing Call

View the Guide
Book with Pricing Expert

Transparent Pricing

Download: Transparent Pricing per Session / Class
Editable: Transparent Pricing per Session / Class
Download: Transparent Pricing Guide
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Marketing Basics – SYSP

By Katie Burd | April 3, 2025

Marketing Basics

Marketing Resources

12 month Marketing Calendar

Meta Resources

Meta Ads Handbook
Meta Platforms Resource
Meta Ads Video Script
Meta Ads Canva Template
Meta Ads Copy Bank
Rejection Protocols
Words not to use in Ads
Studio Follow Up sequence
Meta Ads Rejection Protocols

Direct Mail

Direct Mail Video
Direct Mailer Copy
Direct Mail Source File
Canva Link

Other

Branding
Press Release How-To

Google Resources

Setting up a Google Business Profile
Posting Events/Updates on GMB
Anatomy of a Landing Page
Google Ads Handbook
Performance Max vs. Search Campaign
Google Ads Copy Bank

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VMR Quarter 4 2024

By Katie Burd | November 14, 2024

Virtual Marketing Retreat - Quarter Four 2024

Prework Section

This call is an overview of how your client avatar/avatars fit within your strategy.  We went over an example of an avatar and how it helps guide your overall strategy and promotions or campaigns.

Overview of goal setting for Q4 leading into VMR:

Resources

developing your studios avatar's module
Building out the client journey module
Playbook
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Black Friday, Christmas Tree & Gift Card Sale

By Katie Burd | October 23, 2024 |

The purpose of this playbook is to plan a strategic and comprehensive plan for Q4. We plan to take a look at what you are offering for the whole Quarter at one time.

Grab the Playbook

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