December Sale

By Katie Burd | September 24, 2026 |

The purpose of this playbook is to help you build a strategic December sales plan that generates year-end revenue, rewards your community, captures missed opportunities, and builds momentum heading into January.

Grab the Playbook

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Marketing Basics Section Three

By Katie Burd | August 26, 2026

Marketing Basics

Section three

Jump to different areas of curriculum with these navigation buttons below

3.1 Foundations of Organic Marketing

3.2 Social Media Strategy

3.3 Content Pillars

3.4 Content Planning

Track Your Progress - Check the boxes below when you feel like you've completed the content in that section :

1

3.1 Foundations of Organic Marketing

2

3.2 Social Media Strategy

3

3.3 Content Pillars

4

3.4 Content Planning

3.1 Foundations of Organic Marketing

Intro To Foundations of Organic Marketing

Downloads

Organic Digital Marketing Manual

Marketing Ecosystems

Organic Marketing Audit

Storytelling Guide

Storytelling Idea Bank

When to Outsource

3.2 Social Media Strategy

Intro to Social Media Strategy

Downloads

Social Media Strategy 101

Optimize Your Profile

Social Search and Discoverability

Anatomy of a social media post

Content Formats

3.3 Content Pillars

Downloads

Content Pillar Guide

Content Purpose Guide

Content Funnel Guide

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Marketing Basics Section Two

By Katie Burd | April 7, 2026

Marketing Basics

Section Two

Jump to different areas of curriculum with these navigation buttons below

2.1 Foundations of Grassroots

2.2 Partnerships & Local Collaborations

2.3 Community Events

2.4 In-Studio Experience as Marketing

2.5 Merch, Collateral, Presence

2.6 Team as Marketers

2.7 PR & Earned Media

2.8 Tracking Grassroots ROI

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1

2.1 Foundation of Grassroots

2

2.2 Partnerships & Local Collaborations

3

2.3 Community Events

4

2.4 In-Studio Experience as Marketing

5

2.5 Merch, Collateral, Presence

6

2.6 Team as Marketers

7

2.7 PR & Earned Media

8

2.8 Tracking Grassroots ROI

2.1 Foundations of Grassroots

Intro To Foundations of Grassroots

Downloads

Grassroots Marketing Playbook

Grassroots 45 Day Calendar

Grassroots Marketing Planner

2.2 Partnerships & Local Collaborations

Intro to Partnerships & Local Collaborations

Downloads

25 High Converting Partnerships

Partnerships Outreach Script Blank

The Partnership Playbook

Corporate Project Proposal

Tabling Playbook

2.3 Community Events

Intro To Community Events

Downloads

Grassroots Events Launch System

Community Event Strategy builder

Event Conversion Playbook

High Converting Event Formats Guide

2.4 In-Studio Experience as Marketing

Intro to In-Studio Experience as Marketing

Downloads

In-Studio Experience Playbook

Client Experience Journey Builder

Experience Standards and Team Training Guide

2.5 Merch, Collateral, Presence

Intro To Merch, Collateral, Presence

Downloads

Merch, Collateral, and Presence Playbook

Merchandise Strategy Builder

Merchandise Drop Planner

In Studio Collateral Planner

2.6 Team as Marketers

Intro to Team as Marketers

Downloads

Team as Marketers Playbook

Team Weekly Learning Series

Team Visibility and Community Presence Guide

Team Social Media Guide

2.7 PR & Earned Media

Intro to PR & Earned Media

Downloads

PR & Earned Media Playbook

Story Mining Workbook

Pitch Toolkit & Media Outreach Templates

2.8 Tracking Grassroots ROI

Intro to Grassroots ROI

Downloads

Grassroots Marketing Scorecard

Grassroots Review & Optimization Planner

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Grassroots Playbook

By Katie Burd | April 7, 2026 |

The purpose of Grassroots Marketing is to leverage in-person tactics,
events, and partnerships to build buzz and generate new leads. Pop ups and
collaborations help get more eyes on your brand and start to turn you into a
community staple.

Grab the Grassroots Playbook Here

Posted in Mastermind Pages (for search feature) and tagged Mastermind Marketing Vault

Marketing Basics Section One

By Katie Burd | January 6, 2026

Marketing Basics

Section One

Jump to different areas of curriculum with these navigation buttons below

1.1 Mission, Vision, and Values

1.2 Defining Brand Tone and Voice

1.3 Client Avatar Development

1.4 Mapping Client Journey

1.5 Understanding Your Market: Competitor & Market Analysis

1.6 Unique Selling Proposition & Differentiation

1.7 Visual Brand Consistency

1.8 Market Readiness Audit

Track Your Progress - Check the boxes below when you feel like you've completed the content in that section :

1

1.1 Mission, Vision, and Values

2

1.2 Defining Brand Tone and Voice

3

1.3 Client Avatar Development

4

1.4 Mapping Client Journey

5

1.5 Understanding Your Market: Competitor & Market Analysis

6

1.6 Unique Selling Proposition & Differentiation

7

1.7 Visual Brand Consistency

8

1.8 Marketing Readiness Audit

1.1 Mission, Vision, and Values

Intro To Mission, Vision and Values

Downloads

Mission Vision and Values Playbook

Development Workbook

From Mission to Marketing Map

Team Facilitation Guide

1.2 Defining Brand Tone and Voice

Intro to Defining Brand Tone and Voice

Downloads

Defining your brand tone and voice

Brand Tone Spectrum Worksheet

Brand Voice Pillars Framework

Team Brand Language Guide

Brand Tone Audit Checklist

1.3 Client Avatar Development

Intro To Client Avatar Development

Downloads

Client Journey Workbook

Client Avatar Development

Client Survey Workbook

Avatar Language & Messaging Map

The Multi-Avatar Reality Guide

1.4 Mapping the Client Journey

Intro to Client Journey Development

Downloads

Client Journey Development Playbook

Client Journey Flow Chart

Client Journey Touchpoint Table

The Pre-Purchase Path

Introductory Client Journey Module

Winback Strategy

Client Journey Audit & Optimization Checklist

1.5 Understanding your Market: Competitor & Market Analysis

Intro To Competitor & Market Analysis

Downloads

Competitor & Market Analysis Playbook

Market Mapping Worksheet

Market Signal Audit

1.6 Unique Selling Proposition & Differentiation

Intro to Unique Selling Proposition & Differentiation

Downloads

USP & Differentiation Playbook

USP Development Workbook

Differentiation Filter & Decision Tool

USP In Action Examples

1.7 Visual Brand Consistency

Intro to Visual Brand Consistency

Downloads

Visual Brand Consistency Playbook

Visual Brand Audit Workbook

Studio Brand Kit

1.8 Marketing Readiness Audit

Intro to Marketing Readiness Audit

Downloads

Marketing Readiness Audit Checklist

Conversion & Retention Systems Review

Decision Framework: Stabilize, Optimize, or Scale

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VMR Q3 2025

By Katie Burd | July 24, 2025

Virtual Marketing Retreat Q3 2025

Content Calendar

Intro Offer Template

VMR Day 1 Replay

VMR Day 2 Replay

Additional Resources

What Are The Different Buyer Types

Module : developing your studio's avatar module

Module : Building out the client journey

Retreat Assets

Sales Training Cheat Sheet

Campaign Checklist

Lead Gen Asset Examples

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Pricing Resources – SYSP

By Katie Burd | May 28, 2025

Pricing Resources

Foundations of Studio Pricing

Things to Never Say About Pricing

The Value of Recurring Revenue

How to Fill Out Your Pricing Sheet

What to Do After a Pricing Call

Book with Pricing Expert

Transparent Pricing

Download: Transparent Pricing per Session / Class

Editable: Transparent Pricing per Session / Class

Download: Transparent Pricing Guide

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Team Resources

By Katie Burd | May 22, 2025

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Team Resources

Instructor Feedback & Evaluation

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Press Release How To

By Katie Burd | May 7, 2025 |

Grab your Template here

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Marketing Basics – SYSP

By Katie Burd | April 3, 2025

Marketing Basics

Marketing Resources

12 month Marketing Calendar

Meta Resources

Meta Ads Handbook

Meta Platforms Resource

Meta Ads Video Script

Meta Ads Canva Template

Meta Ads Copy Bank

Rejection Protocols

Words not to use in Ads

Studio Follow Up sequence

Meta Ads Rejection Protocols

Direct Mail

Direct Mail Video

Direct Mailer Copy

Direct Mail Source File

Other

Press Release How-To

Google Resources

Setting up a Google Business Profile

Posting Events/Updates on GMB

Anatomy of a Landing Page

Google Ads Handbook

Performance Max vs. Search Campaign

Google Ads Copy Bank

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